So I just got back from a big conference in New York City about online marketing. It’s crazy how big of an industry online marketing is becoming. I don’t know if there were any other life insurance folks there (mostly the conference was attended by advertising and online marketing agencies), but the internet is changing the way people sell and market all types of products. Life insurance online is only one of the products being affected by the changing marketplace.
It’s all very interesting to me, especially since I do some work in the online sphere. My goal has always been to help people find the life insurance they need at a rate they can afford. That way they are protected now and their loved are protected in the future. That way everyone wins.
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