I recently went to a conference for life insurance direct marketers. One of the discussions was about the women’s market. One of the statistics I thought was very interesting was that 86% of women either make the purchase decisions alone or share equally that responsibility with their husbands. Specific examples were given that 66% of all home-computer purchases are made by women, as well as 80% of all health-care service purchases. I thought I’d write about this after I found another blog that talked about women and finance.
I also know that a few of the life insurance carriers have tried to reach out and market directly to the women’s market.
Here’s another statistic that relates directly to women and life insurance:
When asked if life insurance is the best way to protect against the troubles that would result from a premature death, 83% of women agreed. Only 72% of men agreed.
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