There is a trend appearing in the life insurance marketplace. Life insurance carriers are trying to find ways to get policies into the hands of consumers in a quicker and easier way. For example, Prudential is piloting a program right now through their bank channel. It is a simplified issue no exam life insurance policy. There are no medical exams or tests involved, just a few medical questions. The policy itself costs a little more, but it may be worth it because it is a simpler policy to get. Most people do not enjoy the long, drawn-out underwriting process. The carriers that can provide more accessible life insurance will be the ones that I think will be most successful in the future.
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