So I just got back from a big conference in New York City about online marketing. It’s crazy how big of an industry online marketing is becoming. I don’t know if there were any other life insurance folks there (mostly the conference was attended by advertising and online marketing agencies), but the internet is changing the way people sell and market all types of products. Life insurance online is only one of the products being affected by the changing marketplace.
It’s all very interesting to me, especially since I do some work in the online sphere. My goal has always been to help people find the life insurance they need at a rate they can afford. That way they are protected now and their loved are protected in the future. That way everyone wins.
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March 25th, 2008 at 3:23 pm
That sounds like you had a good trip. I always enjoy going to New York, especially around this time or year, or maybe a little later when it’s not so cold.
I totally agree with you about online marketing. The world is becoming so much smaller. And online marketing is the place to be. Good luck with your efforts.